COURTNEY M. CHEW
RKS DESIGN PLANS
RKS CONTENT STRATEGY
GOALS
Expand brand exposure and awareness of brand legacy or history
Target market CEO, HR Directors, CMO, CFO, and other positions within companies to gain as clients
Increase website traffic to create traction and a voice within the design community that people will recognize
Strategize and initiate a new advertising avenue to target market because RKS did not have any paid marketing ads
STRATEGY
RKS Design turned 40 years old. We wanted to showcase each decade and celebrate our history with an anniversary celebration
Produce storylines to show how our design theory goes from ideation to product while also showing culture
Curate blog content that is buzz-worthy and relevant within the design community to blast out on social media and as email updates
Curate and developed Google Display and Responsive Ads
TACTICS
To kick off the year, we will celebrate all of our success and showcase these products at our studio. This anniversary party was to invite everyone in the design community to socialize and celebrate
Each month of the year we showcased a decade and our most significant products. This included a blog post that will help celebrate our 40th anniversary
Research and book video production crew to shoot, film, and edit videos for LinkedIn advertisement videos
Curate and edit three different videos for each product to do A/B testing
Research and test curated language for each video to do some A/B testing
One of our blog/email posts resulted in a Fast Company Article
Podcasts were an enormous hit in the office and since September 30th was National Podcast Day and becoming a popular trend, I created questions that outlined the blog posts for the team to answer so people got to know us better
RKS was featured on the TV show California by Design. Before each episode aired I wrote about the design process and the background of each product that was featured
Curate and test language to develop different language verbiage to A/B test for responsive ads
Rotate and use language with photos interchangeably to see what gets clicks/reactions
Have a wide variety of images and language verbiage that we can rotate within our responsive ads
LOANGIFTING
PLANS
LOANGIFTING CONTENT STRATEGY
GOALS
Help create a supportive community to help pay down student loan debt
Hire and manage five freelance writers
Create subdivisions for each of our freelance writers
STRATEGY
Increase website traffic and brand exposure through social media
Keep up to date on all things dealing with student debt to keep our users informed and educated
Repost all articles on our social media sites to inform our subscribers of everything that has to do with student debt
Organically growing audience on social media channels by 25 percent
Be accessible to our audience on all social media platforms
Consistent posting Instagram stories, LinkedIn posts, and connecting all of our social media channels to each other
TACTICS
Manage the blog schedule and freelance writers to have two blogs come out each week for different writers
Design and schedule blog posts as emails to our subscribers
The back end of SEO Wordpress optimization and keywords for blog posts on Wordpress
Curate blog posts, e-mail blasts, and social media posts to align with what is happening the student debt loan world
Compose cohesive branding material to make our social media postings integrated
Conceptualized and launched Member Monday where we interview a LoanGifting member to spotlight and demonstrate how members are using LoanGifting to their advantage
Scope and plan all social media posts monthly